If you advertise on Google Ads, formerly AdWords, one of your biggest problems is fake invalid clicks. We will provide some suggestions that can save you from this bad situation.
First of all, it’s a good idea not to confuse every invalid click with deliberate clicks. Your ads in Ads may also be receiving unintentional and invalid clicks. However, Google Ads automatically detects the vast majority of these and does not charge the advertiser for them at all.
What is Invalid Click?
- Manual clicks aimed at increasing the profits of the website owners hosting your ads or your advertising costs.
- Clicks made with automatic clicker tools, robots, or other deceptive software.
- Extra clicks of no value to the advertiser, such as the second click on a double click.
What is Intentional Click?
As mentioned in the previous example, the advertiser or agency that you agreed to publish your ads on the Google search network on your behalf may be deliberately clicking your ads in order to gain unfair profit in cases where your pricing is commission.
And also, your competitors who advertise for the same industry at the same time as you where your ads are targeted may intentionally click on you to increase the visibility of their ads.
How to Avoid Deliberate Clicks?
Google Ads systems mostly capture these intentional clicks and do not charge you. But when people are involved, there are some ways to get around such powerful protections.
Google records and charges clicks from the same IP address that it thinks belong to the same user on your account on the same day as invalid clicks, but it cannot tell if clicks from different IPs and devices on different days belong to a real customer or a malicious person.
We have a suggestion for you; target audiences and reverse marketing! Two great features to avoid intentional clicks in Google Ads.
What is the Target Audience?
When advertising on Google Ads, you can target users based on their interests or demographic data (age, gender, parental status, etc.).
What is reverse marketing?
In the Ads Search Network, the method we will use to protect against Intentional Ad Clicks , unlike remarketing, is the method of selecting visitors to whom our ad will not be displayed, but not.
Although we can adjust the number of times the ad is shown to a person per day in the Ads display network, unfortunately this feature is not available in the search network. To solve this, we can do reverse marketing by creating target audiences and use this feature in our search ads.